Cravens Blog
October is Breast Cancer Awareness Month
In 2008 the Susan G Komen For The Cure Eastern Washington Affiliate and Cravens Coffee came together to create the Survivor Blend. A tasting panel sampled blends based upon various single origins and roast levels, deciding upon an Organic Nicaragua Segovia based blend of half dark and half lighter roasted coffee.
The components of the blend are the afore-mentioned Organic Nicaragua, from the Nueva Segovia region and Prodecoop, the original Transfair USA certified Fair Trade Co-operative, along with Indonesian and African origins to dark and light roasts respectively.
The result is a chocolate-y, lemon-y and buttery profile, with Cravens’ signature sweetness and body, in all forms of brewing – drip and French Press – and extraction – as espresso. Suvrivor Blend is Organic and Fair Trade Certified.
For all Survivor Blend sold wholesale, 8% is forwarded to the Komen organization. In 2008 Cravens committed (bravely or foolishly – you choose) to serve coffee to every participant in the Race for the Cure. By brewing on large scale brewers starting at 4am in the morning, a sizeable Cravens crew was ready by race time. This culminated in over 4,200 cups of coffee served over the course of the event.
In 2009 we are game to ambitiously serve coffee to the anticipated 9,000+ participants, race workers and attendees.
Cravens is honored to be involved with Susan G Komen and the Race for the Cure.
Survivor Blend is currently available for the month of October in area Yokes, Rosauers, Super One, Huckleberry’s and Trading Company Stores.