Cravens Blog
Survivor Blend
April 14th, 2010Breast Cancer awareness month! An opportunity to recognize the impact of breast cancer on our lives and the challenge to find a cure. We, at Cravens Coffee, thank you for joining us in honoring the survivors in the war against breast cancer with a special blend created by the beautiful women of our local chapter.
Survivor Blend is an organic-fair-traded coffee with a buttery upfront flavor and bold, rich finish. This unique blend combines rich full-flavored Sumatran and fruity Ethiopian varietals, featuring a special Nicaraguan from a women-operated co-op in Segovia. We honor these women from war-torn Segovia as fellow survivors. A portion of the proceeds from the sale of Survivor Blend benefit the Eastern Washington Affiliate of Susan G. Komen. Find Survivor Blend in your local grocery store the entire month of April. Visit http://race.komenspokane.org to learn more about being part of the cure!
October is Breast Cancer Awareness Month
October 14th, 2009In 2008 the Susan G Komen For The Cure Eastern Washington Affiliate and Cravens Coffee came together to create the Survivor Blend. A tasting panel sampled blends based upon various single origins and roast levels, deciding upon an Organic Nicaragua Segovia based blend of half dark and half lighter roasted coffee.
The components of the blend are the afore-mentioned Organic Nicaragua, from the Nueva Segovia region and Prodecoop, the original Transfair USA certified Fair Trade Co-operative, along with Indonesian and African origins to dark and light roasts respectively.
The result is a chocolate-y, lemon-y and buttery profile, with Cravens’ signature sweetness and body, in all forms of brewing – drip and French Press – and extraction – as espresso. Suvrivor Blend is Organic and Fair Trade Certified.
For all Survivor Blend sold wholesale, 8% is forwarded to the Komen organization. In 2008 Cravens committed (bravely or foolishly – you choose) to serve coffee to every participant in the Race for the Cure. By brewing on large scale brewers starting at 4am in the morning, a sizeable Cravens crew was ready by race time. This culminated in over 4,200 cups of coffee served over the course of the event.
In 2009 we are game to ambitiously serve coffee to the anticipated 9,000+ participants, race workers and attendees.
Cravens is honored to be involved with Susan G Komen and the Race for the Cure.
Survivor Blend is currently available for the month of October in area Yokes, Rosauers, Super One, Huckleberry’s and Trading Company Stores.